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Occasionally something comes along that shakes up tradition media and print marketing.
Want to become a leader in your industry?
3 simple yet critical steps to success
BE COMPELLING
Is your message compelling enough to share?
Entertaining enough?
Use humour, beautiful images,
inspiration & motivation
MAKE SHARING
EASY AND FREQUENT!
+Share your APP from your email signature
+Share your APP from your website
+Add you top business referral partners
in your APP (virtual business cards)
so they will then be more likely to
distribute your APP as they too
have a vested interest.
+SMS or email APP through
newsletters and other targeted campaigns
+Show off APP in person when networking,
or meeting contacts and clients.
WIIFM
No it’s not next generation of WIFI it’s short for “What’s in it for me?”
Answer this single question for clients early and you will win them over!
- What do clients want?
- To save money
- To save time
- To save effort
- To be informed
- To buy and own the best
- To meet specific needs
- To be listened to
Now, work out if your points of difference (your USPs) meets these demands. When they do – them tell your market about it – in a compelling way to win them over.